Your Google review link is in your Google Business Profile: open your profile, choose Read Reviews, then Get more reviews, and select Copy. That short link opens the "write a review" box for your business, so customers don't have to search for you on Google Maps first.
Step by step, on a computer
- Go to business.google.com and sign in with the Google account that manages your business.
- If you manage more than one business, pick the right one.
- Select Read Reviews, then Get more reviews. Some profiles show this as Ask for reviews. If you don't have any reviews yet, Google may show Get your first review instead.
- Select Copy to copy the link. It usually looks like
https://g.page/r/…/review. - Paste it somewhere you'll find it again, such as a note on your phone or your email signature drafts.
Google's own help page shows the same steps: Create a Google link or QR code to request reviews.
Want a QR code instead?
On the same Get more reviews screen, Google shows a QR code next to the link. Right-click it and choose Save Image As… to download it. Google says review QR codes can only be made in a computer browser, not on a phone (Google's help page). A printed QR code works well on an invoice or a leave-behind card.
Check the link before you send it
Open the link in a private or incognito browser window, where you're not signed in to your business account. You should see the review box with your business name on it. If you see a different business, or a "page not found" message, copy the link again from your profile.
Can't find the "Get more reviews" option?
- You're signed in with the wrong Google account. The option only appears for someone who manages the profile. Sign in with the account you used to set it up.
- Nobody has claimed the listing yet. Search for your business on Google Maps. If you see Claim this business, follow the steps. It's free.
- You don't have a Business Profile yet. You'll need one, because that's where your Google reviews live. Creating one is free at business.google.com. Google may ask you to verify your business first, which can take a little while.
Using the link well
- Send it soon after the job, in a short, personal email or message. Google suggests including the link in thank-you emails and on receipts (Google's help page).
- Ask everyone you served the same way. Google doesn't allow businesses to "selectively solicit positive reviews from customers" (Google Maps content policy).
- Offer nothing in return. Google treats incentives, such as free or discounted goods or services in exchange for reviews, as fake engagement, and prohibits them (Google's help page).
- Ask for an honest review, not a particular rating or particular words.
Not sure what to write? See How to ask for a Google review by email (with templates).
Example
A plumbing shop copies its link once from Get more reviews, checks it in a private window, and pastes it into a short thank-you email:
Hi Sam,
Thanks for having us out to fix the water heater today. If you have a minute, an honest Google review would help other people in the area find us:
[Your Google review link]
If you'd rather not get emails like this, just reply and let me know.
Thanks again,
[Your name]
You're responsible for following the email rules where you do business.
Rapid Feedback sends a short email from your own Gmail or Outlook address after you've helped a customer, asking how it went. Everyone you ask gets your Google review link. Start your 90-day free trial. No credit card.